SAP AG (NYSE: SAP) has reached another key milestone in its mission to harness the transformative power of in-memory computing with the availability of SAP® High-Performance Analytic Appliance (SAP HANA) software. This first version of SAP HANA is the result of a robust co-innovation program between SAP and key partners and customers. Customers include Coca-Cola Hellenic, Future Group, Hilti and many others. SAP also introduced the SAP® BusinessObjects™ Strategic Workforce Planning application, the first in a new generation of in-memory applications based on SAP HANA. These announcements were made at SAP® TechEd 2010, being held in Bangalore, India from December 1-3.
New Reality of Real Time With Launch of SAP® High-Performance Analytic Appliance
SAP Announces First of a New Generation of Business Applications  Harnessing In-Memory Computing, Enables Companies to Re-Think Layers and  Complexity of the Traditional IT Stack
BANGALORE, India - December 01, 2010 -
 HR  professionals can exploit the in-memory computing potential of SAP HANA  by modeling in "real" real-time. They can simulate the "true cost" of  the future workforce and make informed decisions to close strategic  gaps.
SAP AG (NYSE: SAP) has reached another key milestone in its mission to harness the transformative power of in-memory computing with the availability of SAP® High-Performance Analytic Appliance (SAP HANA) software.  This first version of SAP HANA is the result of a robust co-innovation  program between SAP and key partners and customers. Customers include  Coca-Cola Hellenic, Future Group, Hilti and many others. SAP also  introduced the SAP® BusinessObjects™ Strategic Workforce Planning  application, the first in a new generation of in-memory applications  based on SAP HANA. These announcements were made at SAP® TechEd 2010, being held in Bangalore, India from December 1-3.
SAP  HANA brings the power of in-memory data processing - leveraging  advances in main memory, processor technology and application know-how -  to deliver unprecedented benefits to analytics and a new category of  applications. The SAP BusinessObjects Strategic Workforce Planning  application is the first such application that processes large  quantities of data using in-memory computing with an innovative  calculation engine that enables application processing to be performed  directly "in-memory."
"SAP HANA and the first applications built  on it are already showing customers the unprecedented speed of in-memory  computing, as well as the latency they have in the layers of their  current IT systems," said Vishal Sikka, executive board member,  Technology and Innovation Platform, SAP AG. "The customers we are  working with are already recognizing the great potential of SAP HANA to  deliver solutions that were previously not feasible, and re-thinking how  to run their businesses better, now that they can analyze, simulate and  react in real time."
SAP Introduces First SAP HANA-Enabled Application SAP HANA provides a foundation on which a new generation of applications  can be built, enabling customers to analyze large quantities of data  from virtually any source in real time. With the integrative approach of  SAP HANA and the new programming paradigm, SAP is simplifying existing  computing layers and allowing applications to directly benefit from  hardware improvements for the first time. SAP BusinessObjects Strategic  Workforce Planning, version for in-memory computing, leverages the  in-memory database and calculation engine, allowing managers to simulate  scenarios in real time, analyze complex relationships quickly and see  how proposed organizational changes will impact the business. Managers  and human resources executives can simulate how their workforce would  need to grow and change using predictive modeling. This allows them to  make intelligent, data-based decisions about allocating or adjusting  staff, for example, as a result of an acquisition or to enter a new  market.
Working together with its partner and customer ecosystem,  SAP plans in the next year to introduce new applications based on SAP  HANA that will help utility companies manage power supply in real time,  provide retailers more timely analysis of point-of-sale data and enable  more accurate sales pipeline forecasting for all types of companies.
Early Results Generate Excitement Among Customers As part of the co-innovation program, SAP has used data from customers  to demonstrate how particular business processes could be improved by  SAP HANA, and these customers are already seeing valuable results.
"We participated in the co-innovation program for SAP HANA and  saw how SAP in-memory computing can dramatically improve our processes,"  said Martin Petry, CIO, Hilti Corporation. "Hilti provided over nine  million customer records to SAP. By loading these into SAP HANA, it was  possible to comb through these records in a matter of seconds, versus  the days it took previously to extract them from our data warehouse and  SAP Business Suite. We're looking forward to further exploring the  transformative impact of SAP in-memory computing on our business."
Customers  across the globe are evaluating SAP HANA and recognize the benefits to  their organization. As the largest retailer with approximately 1,000  stores across India, Future Group needs real-time visibility into sales  data so it can better understand customer insights and plan business  accordingly. SAP HANA has the potential to provide instant information  about which products are selling, promotions that have been effective  and stores that are most effective. In-memory computing from SAP may  offer a powerful way for Future Group to analyze customer spending and  revenue across its multitude of stores and product lines.
During  the customer co-innovation program, SAP HANA achieved ground-breaking  performance results that are the basis for a new generation of  applications with the potential to significantly improve customers'  business:
- Very complex reports and queries against 500 billion point-of-sale  records were run in less than one minute, thanks to the unique  multi-core processing algorithms. This result was achieved on a system  with 10 blades and 32 cores each. 
- SAP HANA scales linearly with performance proportional to hardware  improvements so in the future customers will be able to deploy systems  with 1,000 or more cores that enable complex real-time analytics. 
- SAP has mastered massive parallelism for enterprise applications  (such as aging) with its in-memory computing engine, harnessing these  benefits for business applications. 
For more information about SAP HANA, please visit the SAP TechEd newsroom. Follow on Twitter at @SAPInMemory and join the conversation around the launch at #sapteched, #inmemory and #hana.
SAP® TechEd 2010 in Berlin, Las Vegas, Bangalore, and Shanghai More than 14,000 SAP customers, partners and technical experts are expected to convene at SAP® TechEd 2010,  the company's largest ecosystem education event series. The conference  brings IT managers, software developers, administrators, and business  process experts together to see, hear, and share how they and their  peers can stay one step ahead of  business change. Choosing from  hundreds of hours of expert-led sessions and hands-on training,  attendees can gain the inspiration and skills they need to maximize  impact on their organizations. In its 14th year, SAP TechEd 2010 was  held in Berlin, Germany, October 12-14, and Las Vegas, Nevada, October 18-22, and is being held in Bangalore, India, December 1-3; and Shanghai, China, December  1-2. Follow SAP TechEd on Twitter at @sapteched and join the conversation at #SAPTechEd.
About SAP SAP is the world's leading provider of business software(*), offering  applications and services that enable companies of all sizes and in more  than 25 industries to become best-run businesses. With more than  105,000 customers in over 120 countries, the company is listed on  several exchanges, including the Frankfurt stock exchange and NYSE,  under the symbol "SAP." For more information, visit www.sap.com.
(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.
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