Le Invitamos A Registrarse En Nuestro Webinar "Control Del Tráfico De Llamadas De Clariba" El Próximo 4 Octubre

SAP y Clariba les invitan a asistir a nuestro Webinar "Control del Tráfico de Llamadas de Clariba" el próximo 4 de Octubre 2011, de 10:30 a 11:30 para conocer más sobre los beneficios de implementar una solución de atención al cliente de tiempo real. Su Centro de Llamadas y de Atención al Cliente juega un papel importante en el proceso de venta e influye directamente en la experiencia del cliente. Cuando nos encontramos en un pico de llamadas, aumenta el tiempo de espera, los clientes están insatisfechos con su experiencia y los directores de equipo necesitan poder reasignar dinámicamente los agentes para cumplir con los cambios de carga de llamadas. Los directores también necesitan encontrar la raíz del problema en cualquier ineficiencia para marcar el camino adecuado, como la formación del personal o la gestión del cambio.

Nos complace invitarle a nuestro Webinar con la siguiente Agenda:

1. Bienvenida y Introducción
2. Caso de Éxito: Departamento de Atención al Cliente para un gran cliente de Telecomunicaciones
3. Demo del Control de Tráfico de Llamadas de Clariba: Beneficios y Funcionalidades
4. Herramientas e implementación de SAP BusinessObjects
5. Preguntas

Altamente Visual y Fácil de Leer: Control de Tráfico de Llamadas de Clariba es fiable, actúa en tiempo real y es la solución más atractiva que permite a los centros de llamadas y atención al cliente mostrar de forma autónoma los parámetros clave del tráfico de llamadas, las alertas de servicio y las tendencias de hasta 5 equipos simultáneamente en una única pantalla. Esto a su vez se puede mostrar en una gran variedad de dispositivos, desde las pantallas de gran formato en su oficina a los dispositivos móviles.

Datos Fiables en Tiempo Real: La solución de control de tráfico está basada en el conjunto totalmente integrado de tecnología BI SAP BusinessObjects y está totalmente automatizada, reduciendo así la dependencia del proceso manual de carga de información actualizándose en cada instante, proporcionando información fiable y actualizada para la toma rápida de decisiones.  SAP y Clariba le invitan a registrarse en el Webinar de Control de Tráfico de Llamadas para conocer más sobre los beneficios de implementar una solución de atención al cliente de tiempo real.

Para registrarse al Webinar “Control del Tráfico de Llamadas”, este 4 Octubre 2011, a las 10:30 haga clic aquí.

Para más información acerca de nuestras soluciones SAP BusinessObjects para departamentos de atención al cliente envíanos un email a través de events@clariba.com o llamándonos al +34 930 008 778.

SAP and Clariba invite you to attend our Webinar "Clariba Real Time Traffic Control" on this October 4th 2011, from 10:30 to 11:30 to learn more about the benefits of implementing a real-time, customer service solution.

Call Centers and Customer Service Departments play an important role in the sales process and are influential in shaping the customer experience. When call volumes spike, wait times increase or customers become dissatisfied with their experience, team managers need a way to dynamically reassign agents to meet changing call loads and management needs a way to drill down to the root cause of any inefficiency to find the appropriate course of action, such as retraining or process changes.

 The Traffic Control webinar agenda includes:

1. Welcome and Introduction
2. Case study: Call Center Department for prominent Telco customer
3. Demo: Traffic Control Benefits and Features
4. SAP BusinessObjects tools and implementation
5. Q&A

Highly Visual and Easy-to-Read: Clariba Traffic Control is a reliable, real-time and eye-catching solution which allows Call Centers and Customer Service Departments to autonomously display key call traffic metrics, service level alerts and running trends for up to 5 teams simultaneously on a single dashboard. This in turn can be displayed on a variety of devices, from large screens throughout the office to hand-held mobile devices.

Real Time and Reliable Data: The Traffic Control solution is based on the most integrated stack of SAP BusinessObjects technology. It is fully automated, reducing reliance on manual reporting processes and is refreshed each minute, providing reliable and current data for quick decision making.

To register for our Webinar "Clariba Real Time Traffic Control", this October 4th 2011, at 10:30 click here. 

For more information about our SAP BusinessObjects solutions for Contact Centers send an email at events@clariba.com or call us at +34 930 008 778.

Registration opens for SAPHIRE NOW + SAP Tech Ed Madrid, November 8-10 2011

For 2011 SAP BusinessObjects is bringing you the entire SAP ecosystem in one event, with the focus on Mobility and Business Analytics. Whether you are a senior executive needing to increase probfitability or a technical lead ready to design and to develop software, you will find the tools, best practices, and inspiration needed to innovate now with SAP. Choose your experience and register today for SAPHIRE NOW from Madrid or SAP TechEd Madrid taking place from November 8 - 10, 2011. If you're not sure which conference is right for you, click on the "more" button to learn about what is lined up and how to register.

Ya está disponible la inscripción para nuestro Webinar “Clariba Cuadro de Mandos Financiero”, el próximo 12 Julio.

Barcelona, España: SAP y Clariba les invita a asistir a nuestro Webinar “Clariba Cuadro de Mandos Financiero” el próximo 12 Julio 2011, de 11:00 a 12:00. Orientado a directores financieros y responsables de IT. En esta sesión les mostraremos los beneficios de nuestra solución BI, la cual de forma interactiva y fácil de usar, centraliza toda la información financiera de su empresa en un cuadro de mandos. Si los datos financieros de su empresa están almacenados en diferentes hojas de cálculo, bases de datos o sistemas ERP, puede resultar complejo y tedioso, analizar, comparar y visualizar los indicadores claves como: balances, costes, ingresos, resultados, EBITDA, entre otros.

Nos complace invitarles a nuestros Webinar con la siguiente Agenda:

1. Bienvenida
2. Caso de Éxito: Departamento de Finanzas
3. Demo interactiva de Clariba Cuadro de Mandos Financiero
4. SAP BusinessObjects herramientas e implementación
5. Preguntas

Una solución financiera centralizada: Clariba Cuadro de Mandos Financiero le proporciona una visión centralizada de su información financiera permitiendo a su departamento de finanzas visualizar beneficios y perdidas actuales, compararlos con los presupuestos y previsiones, así como analizar rápidamente el flujo de caja basándose en potenciales escenarios.

Interactivo y fácil de usar: Además, el Cuadro de Mandos Financiero de Clariba muestra los costes operativos y gastos, permitiendo realizar comparaciones complejas de forma sencilla con los presupuestos y los objetivos de desarrollo de su empresa en un formato altamente visual.

Flexible y Adaptable: El Cuadro de Mandos Financiero está basado en el conjunto más integrado de aplicaciones de tecnología BI SAP BusinessObjects y puede conectarse a cualquier fuente de datos, así como adaptarse a cualquier tipo de negocio. Puede integrarse en entornos móviles y en la plataforma de Microsoft Office de tu compañía, permitiendo así el acceso a sus datos históricos y actuales con un solo clic.

Para registrarse al Webinar “Clariba Cuadro de Mandos Financiero”, este 12 Julio 2011, a las 11:00 haga clic aquí.

Para más información acerca de nuestras soluciones SAP BusinessObjects para departamentos financieros envíanos un email a través de events@clariba.com o llamándonos al +34 930 008 778.

Registration open for our Webinar "Clariba Finance Central", 12 July.

Barcelona, Spain: SAP and Clariba invite you to attend our Webinar “Clariba Finance Central” this 12 July 2011, from 11:00 to 12:00. Directed to CFOs and IT Decision Makers, in this session you will learn more about the benefits of having all your corporate financial data centralized in an easy-to-use dashboard.

If your company’s financial data is stored across spread sheets, databases or ERP systems it can be both challenging and time-consuming to analyze, compare and visualize balances, costs, revenue, EBITDA and other important financial KPIs.

The itinerary for this session is:

1. Welcoming
2. Successful Case studies: in the Finance Department
3. Clariba Finance Central Interactive Demo
4. SAP BusinessObjects tools and implementation
5. Q&A

Centralized Financial Solution: Clariba Finance Central centralizes all financial information in one dashboard putting instant power in the hands of your CFO. With this single version of the truth, your corporate finance department can visualize Profit & Loss actuals versus forecasts and quickly analyse Cash Flow based on current or potential scenarios.

Interactive and User-friendly: In addition, Finance Central displays Operating Costs and Expenses allowing for easy comparisons with budgets and performance targets in a highly visual format.

Flexible and Adaptable: Finance Central is based on the most integrated stack of SAP BusinessObjects BI technology and can be integrated with any data source and adapted for any industry. Moreover, it can be integrated into your company’s Microsoft Office and mobile environments, allowing for access to historic and current data at the click of a mouse.

To register for the Clariba Finance Central Webinar, this 12 July 2011, at 11:00 click here.

For more information about our SAP BusinessObjects solutions for Finance Departments contact us by emailing events@clariba.com or calling +34 930 008 778.

SAPPHIRE NOW Connects to SAP World Tour Events in Four European Cities

SAP AG will host its annual conference, SAPPHIRE NOW, in Orlando, Florida, from May 15 - 18, 2011. Building on a record 2010 attendance of 50,000 customers, partners and employees on-site and online, SAP will connect this year’s conference to four regional events in Europe. Delegates to SAP® World Tour stops in London; Moscow; Brussels, Belgium; and Lausanne, Switzerland, will have the opportunity to meet with SAP executives from regional leadership teams and local customers and partners to discuss the product and technology updates being presented at the event. Attendance at the four events, which take place on May 18 (May 17 - 18 in Lausanne), is expected to exceed 3,000.

Join Clariba and SAP for the Better Business Insight Events in Doha, April 18 and in Dubai, April 20

Dubai, UAE: Clariba and SAP Middle East & North Africa are proud to be hosting two unique events in Doha, April 18 and in Dubai, April 20 for C-level executives, IT decision makers, and business managers. The purpose of these sessions is to provide an in-depth look at best-in-class business intelligence solutions in the Middle East and the exciting release of SAP BusinessObjects BI 4.0.

In a highly competitive global market, marked by the momentum of mobility solutions, businesses are continually confronted with the need to act decisively on growing volumes of data and make rapid decisions wherever they are.

New Class of Analytics: Clariba and SAP offer the first opportunity for business and IT professionals in the Middle East to view the benefits of SAP BusinessObjects BI 4.0, which delivers the most comprehensive suite of BI tools on the market. The 4.0 release of Business Intelligence incorporates the speed of in-memory computing, the mobility of BI on any device and the accessibility of business and social data, allowing for better information management and business insight.

Real Business Results: Clariba has become a recognized and respected Business Intelligence consultancy and SAP partner in the Middle East by working closely with decision makers in finance, sales, marketing, and other functional areas to develop comprehensive analytical solutions across multiple industries. These events also provide attendees with the chance to learn about real business results from influential organizations in the UAE and Qatar.

“As leaders in Business Analytics technology and implementations, Clariba and SAP are ideally positioned to highlight the latest innovations and strategies for better business insight,” explains Marc Haberland, Managing Director of Clariba. “The combination of Clariba’s best practice approach and the power of SAP BI tools provide our customers with a distinct competitive advantage.”

The Better Business Insight with SAP Business Objects BI 4.0 and Clariba event will be held in Doha, April 18 and in Dubai, April 20 from 09.00 to 11.00. Business leaders and  IT professionals interested in discovering innovations that are shaping the future of analytics are invited to contact Clariba for more information by emailing events@clariba.com or calling +971 50 100 7441.

About Clariba Clariba delivers innovative, reliable and high-quality business intelligence (BI) solutions to customers worldwide. We are recognized and respected as one of the leading SAP Business Intelligence consultancies in EMEA. Our consultants, based in the Middle East and Europe are SAP BusinessObjects certified professionals and experts in the planning, installation, development and deployment of BI solutions. Clariba develops best practice BI solutions for dashboards, reporting and analysis, providing our customers with clarity and actionable insight to improve their business performance. Our customers in the Middle East are leaders in the telecommunication, education, manufacturing, and banking sectors. By working closely with business leaders and IT teams, Clariba turns vital data from ERP, CRM and other transactional systems into actionable insight for all levels of the organization. For more information on Clariba’s business intelligence solutions visit www.clariba.com

About SAP As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 109,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

SAP Introduces BusinessObjects Strategic Workforce Planning Application

SAP AG (NYSE: SAP) has reached another key milestone in its mission to harness the transformative power of in-memory computing with the availability of SAP® High-Performance Analytic Appliance (SAP HANA) software. This first version of SAP HANA is the result of a robust co-innovation program between SAP and key partners and customers. Customers include Coca-Cola Hellenic, Future Group, Hilti and many others. SAP also introduced the SAP® BusinessObjects™ Strategic Workforce Planning application, the first in a new generation of in-memory applications based on SAP HANA. These announcements were made at SAP® TechEd 2010, being held in Bangalore, India from December 1-3.

New Reality of Real Time With Launch of SAP® High-Performance Analytic Appliance

SAP Announces First of a New Generation of Business Applications Harnessing In-Memory Computing, Enables Companies to Re-Think Layers and Complexity of the Traditional IT Stack

BANGALORE, India - December 01, 2010 -

HR professionals can exploit the in-memory computing potential of SAP HANA by modeling in "real" real-time. They can simulate the "true cost" of the future workforce and make informed decisions to close strategic gaps.

SAP AG (NYSE: SAP) has reached another key milestone in iits mission to harness the transformative power of in-memory computing with the availability of SAP® High-Performance Analytic Appliance (SAP HANA) software. This first version of SAP HANA is the result of a robust co-innovation program between SAP and key partners and customers. Customers include Coca-Cola Hellenic, Future Group, Hilti and many others. SAP also introduced the SAP® BusinessObjects™ Strategic Workforce Planning application, the first in a new generation of in-memory applications based on SAP HANA. These announcements were made at SAP® TechEd 2010, being held in Bangalore, India from December 1-3.

SAP HANA brings the power of in-memory data processing - leveraging advances in main memory, processor technology and application know-how - to deliver unprecedented benefits to analytics and a new category of applications. The SAP BusinessObjects Strategic Workforce Planning application is the first such application that processes large quantities of data using in-memory computing with an innovative calculation engine that enables application processing to be performed directly "in-memory."

"SAP HANA and the first applications built on it are already showing customers the unprecedented speed of in-memory computing, as well as the latency they have in the layers of their current IT systems," said Vishal Sikka, executive board member, Technology and Innovation Platform, SAP AG. "The customers we are working with are already recognizing the great potential of SAP HANA to deliver solutions that were previously not feasible, and re-thinking how to run their businesses better, now that they can analyze, simulate and react in real time."

SAP Introduces First SAP HANA-Enabled Application SAP HANA provides a foundation on which a new generation of applications can be built, enabling customers to analyze large quantities of data from virtually any source in real time. With the integrative approach of SAP HANA and the new programming paradigm, SAP is simplifying existing computing layers and allowing applications to directly benefit from hardware improvements for the first time. SAP BusinessObjects Strategic Workforce Planning, version for in-memory computing, leverages the in-memory database and calculation engine, allowing managers to simulate scenarios in real time, analyze complex relationships quickly and see how proposed organizational changes will impact the business. Managers and human resources executives can simulate how their workforce would need to grow and change using predictive modeling. This allows them to make intelligent, data-based decisions about allocating or adjusting staff, for example, as a result of an acquisition or to enter a new market.

Working together with its partner and customer ecosystem, SAP plans in the next year to introduce new applications based on SAP HANA that will help utility companies manage power supply in real time, provide retailers more timely analysis of point-of-sale data and enable more accurate sales pipeline forecasting for all types of companies.

Early Results Generate Excitement Among Customers As part of the co-innovation program, SAP has used data from customers to demonstrate how particular business processes could be improved by SAP HANA, and these customers are already seeing valuable results.

"We participated in the co-innovation program for SAP HANA and saw how SAP in-memory computing can dramatically improve our processes," said Martin Petry, CIO, Hilti Corporation. "Hilti provided over nine million customer records to SAP. By loading these into SAP HANA, it was possible to comb through these records in a matter of seconds, versus the days it took previously to extract them from our data warehouse and SAP Business Suite. We're looking forward to further exploring the transformative impact of SAP in-memory computing on our business."

Customers across the globe are evaluating SAP HANA and recognize the benefits to their organization. As the largest retailer with approximately 1,000 stores across India, Future Group needs real-time visibility into sales data so it can better understand customer insights and plan business accordingly. SAP HANA has the potential to provide instant information about which products are selling, promotions that have been effective and stores that are most effective. In-memory computing from SAP may offer a powerful way for Future Group to analyze customer spending and revenue across its multitude of stores and product lines.

During the customer co-innovation program, SAP HANA achieved ground-breaking performance results that are the basis for a new generation of applications with the potential to significantly improve customers' business:

• Very complex reports and queries against 500 billion point-of-sale records were run in less than one minute, thanks to the unique multi-core processing algorithms. This result was achieved on a system with 10 blades and 32 cores each.

• SAP HANA scales linearly with performance proportional to hardware improvements so in the future customers will be able to deploy systems with 1,000 or more cores that enable complex real-time analytics.

• SAP has mastered massive parallelism for enterprise applications (such as aging) with its in-memory computing engine, harnessing these benefits for business applications.

For more information about SAP HANA, please visit the SAP TechEd newsroom. Follow on Twitter at @SAPInMemory and join the conversation around the launch at #sapteched, #inmemory and #hana.

SAP® TechEd 2010 in Berlin, Las Vegas, Bangalore, and Shanghai More than 14,000 SAP customers, partners and technical experts are expected to convene at SAP® TechEd 2010, the company's largest ecosystem education event series. The conference brings IT managers, software developers, administrators, and business process experts together to see, hear, and share how they and their peers can stay one step ahead of business change. Choosing from hundreds of hours of expert-led sessions and hands-on training, attendees can gain the inspiration and skills they need to maximize impact on their organizations. In its 14th year, SAP TechEd 2010 was held in Berlin, Germany, October 12-14, and Las Vegas, Nevada, October 18-22, and is being held in Bangalore, India, December 1-3; and Shanghai, China, December 1-2. Follow SAP TechEd on Twitter at @sapteched and join the conversation at #SAPTechEd.

About SAP SAP is the world's leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 105,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol "SAP." For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2010 SAP AG. All rights reserved. SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

Note to editors: To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via e-mail links and subscribe to RSS feeds from SAP TV.

Follow SAP on Twitter at @sapnews.

For customers interested in learning more about SAP products: Global Customer Center: +49 180 534-34-24 United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only: Scott Behles, +1 (917) 494-2009, scott.behles@sap.com, EST Hilmar Schepp, +49 (6227) 7-46779, hilmar.schepp@sap.com, CET SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST; press@sap.com Mike Pilarz, Burson-Marsteller, +1 (312) 596-3568, michael.pilarz@bm.com, CST

SAP Introduces BusinessObjects Strategic Workforce Planning Application

SAP AG (NYSE: SAP) has reached another key milestone in its mission to harness the transformative power of in-memory computing with the availability of SAP® High-Performance Analytic Appliance (SAP HANA) software. This first version of SAP HANA is the result of a robust co-innovation program between SAP and key partners and customers. Customers include Coca-Cola Hellenic, Future Group, Hilti and many others. SAP also introduced the SAP® BusinessObjects™ Strategic Workforce Planning application, the first in a new generation of in-memory applications based on SAP HANA. These announcements were made at SAP® TechEd 2010, being held in Bangalore, India from December 1-3.

New Reality of Real Time With Launch of SAP® High-Performance Analytic Appliance

SAP Announces First of a New Generation of Business Applications Harnessing In-Memory Computing, Enables Companies to Re-Think Layers and Complexity of the Traditional IT Stack

BANGALORE, India - December 01, 2010 -

HR professionals can exploit the in-memory computing potential of SAP HANA by modeling in "real" real-time. They can simulate the "true cost" of the future workforce and make informed decisions to close strategic gaps.

SAP AG (NYSE: SAP) has reached another key milestone in its mission to harness the transformative power of in-memory computing with the availability of SAP® High-Performance Analytic Appliance (SAP HANA) software. This first version of SAP HANA is the result of a robust co-innovation program between SAP and key partners and customers. Customers include Coca-Cola Hellenic, Future Group, Hilti and many others. SAP also introduced the SAP® BusinessObjects™ Strategic Workforce Planning application, the first in a new generation of in-memory applications based on SAP HANA. These announcements were made at SAP® TechEd 2010, being held in Bangalore, India from December 1-3.

SAP HANA brings the power of in-memory data processing - leveraging advances in main memory, processor technology and application know-how - to deliver unprecedented benefits to analytics and a new category of applications. The SAP BusinessObjects Strategic Workforce Planning application is the first such application that processes large quantities of data using in-memory computing with an innovative calculation engine that enables application processing to be performed directly "in-memory."

"SAP HANA and the first applications built on it are already showing customers the unprecedented speed of in-memory computing, as well as the latency they have in the layers of their current IT systems," said Vishal Sikka, executive board member, Technology and Innovation Platform, SAP AG. "The customers we are working with are already recognizing the great potential of SAP HANA to deliver solutions that were previously not feasible, and re-thinking how to run their businesses better, now that they can analyze, simulate and react in real time."

SAP Introduces First SAP HANA-Enabled Application SAP HANA provides a foundation on which a new generation of applications can be built, enabling customers to analyze large quantities of data from virtually any source in real time. With the integrative approach of SAP HANA and the new programming paradigm, SAP is simplifying existing computing layers and allowing applications to directly benefit from hardware improvements for the first time. SAP BusinessObjects Strategic Workforce Planning, version for in-memory computing, leverages the in-memory database and calculation engine, allowing managers to simulate scenarios in real time, analyze complex relationships quickly and see how proposed organizational changes will impact the business. Managers and human resources executives can simulate how their workforce would need to grow and change using predictive modeling. This allows them to make intelligent, data-based decisions about allocating or adjusting staff, for example, as a result of an acquisition or to enter a new market.

Working together with its partner and customer ecosystem, SAP plans in the next year to introduce new applications based on SAP HANA that will help utility companies manage power supply in real time, provide retailers more timely analysis of point-of-sale data and enable more accurate sales pipeline forecasting for all types of companies.

Early Results Generate Excitement Among Customers As part of the co-innovation program, SAP has used data from customers to demonstrate how particular business processes could be improved by SAP HANA, and these customers are already seeing valuable results.

"We participated in the co-innovation program for SAP HANA and saw how SAP in-memory computing can dramatically improve our processes," said Martin Petry, CIO, Hilti Corporation. "Hilti provided over nine million customer records to SAP. By loading these into SAP HANA, it was possible to comb through these records in a matter of seconds, versus the days it took previously to extract them from our data warehouse and SAP Business Suite. We're looking forward to further exploring the transformative impact of SAP in-memory computing on our business."

Customers across the globe are evaluating SAP HANA and recognize the benefits to their organization. As the largest retailer with approximately 1,000 stores across India, Future Group needs real-time visibility into sales data so it can better understand customer insights and plan business accordingly. SAP HANA has the potential to provide instant information about which products are selling, promotions that have been effective and stores that are most effective. In-memory computing from SAP may offer a powerful way for Future Group to analyze customer spending and revenue across its multitude of stores and product lines.

During the customer co-innovation program, SAP HANA achieved ground-breaking performance results that are the basis for a new generation of applications with the potential to significantly improve customers' business:

• Very complex reports and queries against 500 billion point-of-sale records were run in less than one minute, thanks to the unique multi-core processing algorithms. This result was achieved on a system with 10 blades and 32 cores each.

• SAP HANA scales linearly with performance proportional to hardware improvements so in the future customers will be able to deploy systems with 1,000 or more cores that enable complex real-time analytics.

• SAP has mastered massive parallelism for enterprise applications (such as aging) with its in-memory computing engine, harnessing these benefits for business applications.

For more information about SAP HANA, please visit the SAP TechEd newsroom. Follow on Twitter at @SAPInMemory and join the conversation around the launch at #sapteched, #inmemory and #hana.

SAP® TechEd 2010 in Berlin, Las Vegas, Bangalore, and Shanghai More than 14,000 SAP customers, partners and technical experts are expected to convene at SAP® TechEd 2010, the company's largest ecosystem education event series. The conference brings IT managers, software developers, administrators, and business process experts together to see, hear, and share how they and their peers can stay one step ahead of business change. Choosing from hundreds of hours of expert-led sessions and hands-on training, attendees can gain the inspiration and skills they need to maximize impact on their organizations. In its 14th year, SAP TechEd 2010 was held in Berlin, Germany, October 12-14, and Las Vegas, Nevada, October 18-22, and is being held in Bangalore, India, December 1-3; and Shanghai, China, December 1-2. Follow SAP TechEd on Twitter at @sapteched and join the conversation at #SAPTechEd.

About SAP SAP is the world's leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 105,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol "SAP." For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2010 SAP AG. All rights reserved. SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

Note to editors: To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via e-mail links and subscribe to RSS feeds from SAP TV.

Follow SAP on Twitter at @sapnews.

For customers interested in learning more about SAP products: Global Customer Center: +49 180 534-34-24 United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only: Scott Behles, +1 (917) 494-2009, scott.behles@sap.com, EST Hilmar Schepp, +49 (6227) 7-46779, hilmar.schepp@sap.com, CET SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST; press@sap.com Mike Pilarz, Burson-Marsteller, +1 (312) 596-3568, michael.pilarz@bm.com, CST

Join us at SAP Forum 2010 in Dubai on November 2

If you are working in or traveling to Dubai, you may be interested in attending the SAP FORUM 2010 at Madinat Jumeirah Hotel on November 2, 2010 to discover how today's new technologies and new strategies can help you drive long-term, profitable business growth. Gain premier knowledge on how to maximize innovative technology and business strategies to help you achieve greater results at every level. Become a best-run business by running your organization with all aspects of your business network - wherever they are in the world - working as one.

Attend SAP FORUM 2010 at Madinat Jumeirah Hotel on November 2, 2010 to discover how today's new technologies and new strategies can help you drive long-term, profitable business growth. Gain premier knowledge on how to maximize innovative technology and business strategies to help you achieve greater results at every level; Become a best-run business by running your organization with all aspects of your business network - wherever they are in the world - working as one.

Catch Clariba at the SIMO Network Trade Fair in Madrid from October 5-7

Barcelona, Spain: Clariba is proud to be one of the select partners exhibiting in the SAP Partner Zone at the SIMO Network Trade Fair in Madrid this week.

The SIMO Network brings companies and individuals together to exchange business and technical knowledge. Organized by IFEMA and held in the halls of Feria de Madrid, this annual meeting features commercial exhibitions, seminars, debates, and a wide-ranging program of activities for information and communications technology professionals. Last year 21,000 visitors attended the SIMO event over the course of three days.

The event is centered on four key areas: infrastructure and systems; business tools and solutions (including business intelligence); telecommunications and internet; and sector organizations and institutions.

As specialists in the planning, installation, development and deployment of business intelligence solutions, Clariba is well positioned to provide expert BI advice to visitors at the SIMO Network event. A strong partnership with SAP enables Clariba to provide the best solutions to customers, from data management to the development of reports, dashboards and scorecards.

Members of the Clariba BI team will be unveiling the new Clariba Showcase for SAP BusinessObjects at the Clariba stand in the SAP Partner Zone from October 5-7. This showcase features interactive and highly visual dashboard, scorecard and reporting solutions for a variety of industries and business units. In addition, the team will be on-hand to answer questions and discuss the benefits of business intelligence.

“Clariba is pleased to be an exhibitor in the SAP Partner Zone at the SIMO Network Trade Fair in Madrid”, comments Marc Haberland, Managing Partner of Clariba. “We look forward to showcasing our business intelligence expertise and meeting with IT and business decision makers to discuss SAP BusinessObjects solutions during the three-day event.”   

The SIMO Network Trace Fair in Madrid takes place at October 5 – 7 in Hall 10 and the North Convention Centre of the Feria de Madrid from 10:00 a.m. to 7:00 p.m. daily. Visitors are welcome to register at the door on October 5. For more information on the event please visit www.simonetwork.es.

About Clariba

Clariba delivers innovative, reliable and high-quality business intelligence (BI) solutions to customers worldwide. We are recognized and respected as one of the leading SAP Business Intelligence consultancies in EMEA. Clariba develops best practice BI solutions for dashboards, reporting and analysis, providing our customers with clarity and actionable insight to improve their business performance. Our customers in Europe and the Middle East are leaders in the telecommunication, education, manufacturing, and banking sectors. By working closely with business leaders and IT teams, Clariba turns vital data from ERP, CRM and other transactional systems into actionable insight for all levels of the organization. For more information on Clariba’s business intelligence solutions visit www.clariba.com or contact us at info@clariba.com.

Gain Powerful Analysis for Financial Management with Clariba Finance Central

Clariba is pleased to announce the release of the Clariba Finance Central demo, which highlights our latest financial management solution powered by SAP BusinessObjects. This BI solution was developed for one of our telco customers but is applicable to any corporate finance department in any industry.

The customer challenge that lead Clariba to develop this financal management solution was two-fold. From an IT perspective, the team spent 2 business days each month downloading information from the Hyperion Financial database and manipulating the data with other spreadsheets to create a set of graphs and tables. These graphs/tables were then copied and pasted in to a PowerPoint for the monthly management pack. The challenge from the business perspective was that the CFO had to wait several days for the information to be prepared and the overall reporting process lacked visual analysis capabilities.

Based on these challenges our customer wanted to consolidate their financial information and access it easily, gain better analysis capabilities (mainly to do with enhancing the visual components and enabling easy comparisons), and automate the financial reporting process to reduce monthly manual efforts and decrease errors. As a result Clariba developed centralized financial information in an easy-to-use dashboard allowing for extended analysis in a highly visual format.

"The Finance Central solution is completely automated, user-friendly and standardized, providing actionable insight to business users of all levels, including the CFO, and it can be adapted to any data source," comments Marc Haberland, CEO and Managing Partner of Clariba.

Clariba Finance Central was developed using several tools in the SAP BusinessObjects stack including: Data Integrator (to consolidate and aggregate the required KPIs in a finance datamart), BusinessObjects universe (with Query as a Web Service) and Xcelsius (for the interactive dashboard).

For more information about the Clariba Finance Central solution or our customized solutions for a variety of industries and functional areas, we invite you to contact us at info@clariba.com.