Shaker Group boosts its decision-making processes with the first SAP Digital Boardroom in Saudi Arabia

Board members, executives and decision makers at Shaker Group — a leading air condition and home appliances distributor in Saudi Arabia — are now taking active, live decisions with SAP Digital Boardroom. Where previously time-consuming static reports were compiled and consolidated, SAP’s Digital Boardroom solution, implemented by Clariba, now offers key decision makers a real-time view of all company operations across all lines of business.
This comprehensive view now enables the team at Shaker Group to analyse trends and achieve insights in real-time, at a granular view, across multiple screens and mobile devices — taking their decision-making process to the next level.

Top benefits achieved


Shaker Group’s road to success – SAP Digital Boardroom


Shaker Group required the ability to discuss and analyse business challenges during executive and board meetings with the objective to making informed decisions with real-time data based on a single version of truth. 
The solution should deliver a meaningful, story-driven boardroom experience, with a high level of security, reliability and availability. 

Building a solid data foundation

To accomplish the goals set by the project sponsor, Shaker Group and the Clariba team initiated critical preparation tasks typical for any analytics project prior to the actual implementation of SAP Digital Boardroom:

  • Standardization of processes and KPI definitions across all key depart­ments

  • Review of data quality, data cleansing and data governance processes

  • Definition of new core performance metrics allowing for faster evaluation of company performance.

With this foundation in place, the team was ready to implement SAP Digital Boardroom.


The solution was based on the following key principles: Secure cloud connectivity, best practices, and laying the foundation for future evolution with new SAP Digital Boardroom stories. The implemented technology stack includes as key components:

  • SAP ECC Suite on HANA

  • SAP Cloud Platform

  • SAP Digital Boardroom

FastTrack implementation of SAP Digital Boardroom

With Clariba’s experience gained during more than 17 years of successful delivery of SAP based analytics solutions across different industries, Clariba combines its FastTrack service packages with an end-to-end process methodology and technology framework – the Clariba ACT-IN framework - to deliver customers cutting-edge solutions in a very short time.
By applying the ACT-IN framework which unifies development objects, visualizations, good practices, data connectors and a unique user-centred design (UCD) in an Agile development process, Shaker Group and Clariba were able to execute the project in record time. Quick wins and weekly sprints with iterative interaction and testing by the business teams ensured all needs of the business users at Shaker Group were met from day 1.


The Result: Live, trusted decision-making

The comprehensive SAP Digital Boardroom solution delivered by Clariba now provides trusted, real-time data from Shaker Groups’ SAP ERP Suite on HANA. Leveraging the multi-screen setup of SAP Digital Boardroom, it provides executives with a summary view of its operations, along with the contextual drill down to granular data allowing for interactive and immediate cause-effect analysis in real-time.


“With SAP Digital Boardroom, our management can now access the relevant information in real-time with the peace of mind that data is provided by the ERP system without any human intervention.”

“Our board of directors now runs its meetings with SAP Digital Boardroom. Decisions are made based on real-time, trusted data.”

Aladdin Alakkad – Shaker Group

About Shaker Group

Shaker Group was first founded in year 1950 and it was amongst the first in the Kingdom to introduce Air Conditioning & Home Appliances for Saudi Consumers. 
Shaker Group is the exclusive importer & distributor of several leading international brands; including Maytag, Ariston, Indesit, Midea, Bissell and KitchenAid in Saudi Arabia, and the sole distributer of LG Air Conditioners in the Kingdom, besides ESCO for Energy Solutions.

Shaker Group has a nationwide footprint through a strong network of exclusive sales outlets, service centers, warehousing facilities, training academies, and an extensive network of distributors including modern retailing channels through specialty retailers and hypermarkets.

Shaker is a publicly listed company in the Saudi Stock Exchange Tadawul since 2010. Throughout the years, Shaker Group has positioned its name within the top Saudi companies, providing a range of integrated solutions in terms of Air Conditioners and Home Appliances in the Saudi market and the region. Being a public company in Tadawul, Shaker group is achieving a steady growth in efficiency level.

Historical evolution of the company

Historical evolution of the company

Clariba is a leading expert consultancy on SAP Digital Boardroom. Contact us at for any enquiry and we will guide you through this powerful technology.