Whether you need a accessible solution that can be rapidly deployed in your company, or you need a more tailored solution to cover specific needs, we can provide the right business intelligence tool for your marketing department.
Know the outcomes. Follow campaign effectiveness and easily track revenue generated by each campaign.
Improve marketing image. By analyzing and disseminating campaign results you help demystify marketing activities.
Evolve your campaigns. By knowing what happened in existing campaigns, your team can design outlines for new ones based on key success factors.
Better analysis. Centralize campaign metrics and filter by region, by period, by participant profile, by campaign type, or any other metrics you choose.
Meaningful Comparisons. Compare various campaigns graphically by selecting specific KPIs, and understand reasons for success or failure.
Dynamic interface. Start on top-level aggregated KPIs for selected campaigns, giving you an overview of campaign results, then drill down into any campaign’s details, to understand specific outcomes.
Simplicity. Navigate intuitively, and view the state of marketing campaigns in a visual, easy to-understand format.
Experience. After carrying out several projects aimed at marketing departments, we have gathered useful knowledge in the field. This will come to your advantage when defining the project scope, as we can help you decide what you need to include in your business intelligence project.
Spot on KPI´s. Do you usually run telemarketing campaigns? Or is magazine advertising more common in your company? With a personalized solution you can define KPI´s and visualizations to suit your marketing reality.
Integration. Mix Marketing metrics with customer information to understand customer segmentation, see the impact of marketing efforts on sales, and the final outcome of this in the financial performance of the company.
"The Campaign Analytics Solution has significantly improved our insight into marketing campaign activity. Clariba delivered a tool that not only meets all our requirements, but is also visually appealing and very easy to use. What’s more, Clariba’ ability to deliver this solution through their off-site BI Solution Center has proven to be excellent value."
Customer Value Manager
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