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Archive for the ‘social media analytics’ Category

How to approach a Social Media Analytics project?

Monday, March 11th, 2013

In previous occasions we have dedicated blog posts to the Social Media analytics topic, however we still had not written about which are the most common questions our projects must answer or which are the objectives we should aim for when we plan to extract insights from a Social Media network. (more…)

Posted in Social Media, social media analytics
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BI and Social Media – A Powerful Combination (Part 3: Sentiment Analysis)

Monday, December 3rd, 2012

In previous posts we have covered the role that Google Analytics and Facebook play in BI projects focused on Social Media Analysis. Therefore, it was only a matter of time before we covered Twitter – the most popular micro-blogging network you can find on the web. Besides that, it will not be rare to find analysts and reviews that consider Twitter the social network that can potentially deliver the highest amount of meaningful information to analyze. (more…)

Posted in SAP BusinessObjects, Social Media, social media analytics
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BI and Social Media – A Powerful Combination (Part 2: Facebook)

Monday, July 9th, 2012

To continue with my Social Media series  (read the previous blog here BI and Social Media – A Powerful Combination Part 1: Google Analytics), today I would like to talk about the biggest social network of them all: Facebook. In this blog post, I will explain different alternatives I have recently researched to extract and use information from Facebook to perform social media analytics with SAP BusinessObjects’ report and dashboard tools. (more…)

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Posted in SAP BusinessObjects, Social Media, social media analytics
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